![]() ![]() If you’re building links to certain pages and using specific anchors, you can use this information to try and see where you need to put your focus. You can quickly run ranking reports based on the keywords you’re tracking and identify which keywords need work. There’s a great section of the Nightwatch tool where you can see a graph of your average SERP position alongside your competitors’. In terms of link building, while I wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on. You can also hook it up to Google Analytics and Search Console. It’s also a very pretty tool with great visuals. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try. ![]() This fairly new tool has the ability to monitor 20 domains and 100 keywords. These first two tools are robust options that perform a variety of functions and are paid tools. I’ll cover the tool in general and then look at the unique “nuts and bolt” features of each tool so you get the most of out it when executing link-building and content marketing campaigns. ![]() If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts. If you are actively building links, you probably already know about many of the main link-building tools. ![]()
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